Perhaps it’s his height – standing well above 6 feet tall – that affords Joseph N. Aldrich the ability to see what’s on the horizon. Or maybe it’s that the toniest industry leaders have favorited his personal mobile number on their ubiquitous iPhones to expedite late-night conversations that lead to marketing and public relations breakthroughs. Or more likely, it’s because Aldrich really is a seer in a seersucker suit – or a hound in a houndstooth blazer, depending on the season – identifying design trends before they happen and working tirelessly to ensure California’s most elite consumers and buyers come to covet them. (You know you will.)
At the helm of The Cypress Group since founding the integrated marketing firm in 2008, Aldrich excels not only at vaulting up-and-coming brands and luxury service providers to prominence but also pivoting established purveyors in the shelter industry in capturing broader audiences or reviving outmoded images.
Aldrich is a frequently invited industry speaker, contributor to shelter media publications and active member of industry associations.
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